Tito’s Vodka

Partnership Overview

Tito’s Handmade Vodka is a craft-distilled vodka brand from Austin, Texas specializing in vodka made from yellow corn, rather than potatoes or wheat.

Inspired by Tito’s founder, Tito Beveridge, who left his job as a mortgage salesman to follow his dream of distilling premium vodka, we wrote, designed, and printed the stories of influential creators who left it all to follow their dreams. It even included a brief forward by Tito himself. 

In addition to print copies, the series was promoted digitally as an eBook.

I’m a fan of Tito’s vodka, and now I can honestly say that I know why. The product is a reflection of the passion of its founder. I had no idea that the guy behind my favorite alcohol brand wasn’t exactly an alcohol expert when he set out to launch his company. No, this was a regular guy on a completely different path who decided to try his hand at vodka because he was obsessed with it. I really appreciated how Tito was straight about how much work, sweat, and tears it took for him to make his dream come true. That may be the resounding theme of this book—yes, you have to have passion, but you have to work hard too if you want to make this stuff happen.

Even with the obvious tie-in from Tito’s, when I got into each writer’s story, including Tito himself, there was a truly inspirational spark and learning moment I could take (and have taken) with me.

Don’t usually read eBook, but I’d read about the story behind Tito’s and was curious to check it out. Definitely a quick worthwhile read for some inspiration.