Thought Catalog Books

Thought Catalog Books has become one of the largest independent book publishers in the world.

In Q2 2023, Thought Catalog promoted the work of poet Charlotte Freeman who maintains the popular Instagram account @MomentaryHappiness. 

With a series of viral social posts framing her books, we drove massive Google SEO interest and sales on Amazon, Shop Catalog, and brick and mortar bookstore partners.

30K+

total engagements

11.3M

total views

Viral Content

We tapped into viral TikTok (#BookTok) and Instagram (#Bookstagram) trends, influencers, and sub-communities, to build awareness and demand for Charlotte’s writing. Several key strategies were particularly effective including:

  • Captivating captions that focus on emotion
  • Elegant visual and audio aesthetics
  • Always showcase the book prominently
  • Consistent posting schedule (min 1x per week) with varied hooks/captions

We closely monitored spikes in Google Search interest correlating to viral TikTok and Instagram content. 

Both of Charlotte’s books stayed on Amazon’s Poetry bestseller list for weeks and saw increased wholesale orders to brick and mortar bookstore partners.