Book "Everything You Can Ever Find Within Need Yourself" by Charlotte Freeman on a wooden plate, featuring pages with the poem "Grow" and the text "No Returns," surrounded by decorative pampas grass.

Thought Catalog Books

Thought Catalog Books has become one of the largest independent book publishers in the world.

In Q2 2023, Thought Catalog promoted the work of poet Charlotte Freeman who maintains the popular Instagram account @MomentaryHappiness. 

With a series of viral social posts framing her books, we drove massive Google SEO interest and sales on Amazon, Shop Catalog, and brick and mortar bookstore partners.

30K+

total engagements

11.3M

total views

Creating Viral BookTok and Bookstagram Content To Drive Sales

We tapped into viral TikTok (#BookTok) and Instagram (#Bookstagram) trends, influencers, and sub-communities, to build awareness and demand for Charlotte’s writing. Several key strategies were particularly effective including:

  • Captivating captions that focus on emotion
  • Elegant visual and audio aesthetics
  • Always showcase the book prominently
  • Consistent posting schedule (min 1x per week) with varied hooks/captions
Graph showing Google Trends interest over time for Charlotte Freeman's book "This Was Meant To Find You: When You Needed It Most," with spikes correlating to viral TikTok and Instagram posts.

We closely monitored spikes in Google Search interest correlating to viral TikTok and Instagram content. 

Best sellers in poetry featuring Charlotte Freeman's books, "Everything You'll Ever Need You Can Find" at #2 and "This Was Meant To Find You (When You Needed It Most)" at #9, highlighting their popularity and engagement metrics.

Both of Charlotte’s books stayed on Amazon’s Poetry bestseller list for weeks and saw increased wholesale orders to brick and mortar bookstore partners.