Piana Sleep

Piana Sleep is a sustainability-driven bedding brand redefining comfort through innovation and technology.

We helped build an entirely new Instagram and LinkedIn strategy from the ground up targeting a sustainability-conscious, luxury market. Emphasizing the company’s 443 year history and technological expertise, we developed content, a visual identity, and engagement tactics targeting both consumer and commercial audiences.

In 4 months, we grew the brand’s Instagram account from 0 to 3,685 followers, while positioning Piana Sleep as a leader in sustainable innovation and design excellence.  

3.7K

followers added in 4 months

60%

Increase in organic impressions MoM

Piana Sleep Instagram grid showcasing sustainable bedding products, highlighting innovative sleep technology and luxury design, with a focus on comfort and sustainability.

Piana Sleep’s Social Media Strategy for Sustainable Luxury Bedding

Piana Sleep branding on LinkedIn, showcasing the company's 440-year legacy in sustainable bedding innovation and textile expertise, with emphasis on luxury and environmental consciousness.
Couple enjoying comfort in bed with Piana Sleep bedding, highlighting sustainability and luxury in sleep innovation.
Piana Sleep mattress showcasing Cool Comfort Technology on snowy landscape, emphasizing sustainable luxury and innovative sleep solutions.