Piana Sleep is a sustainability-driven bedding brand redefining comfort through innovation and technology.

We helped build an entirely new Instagram and LinkedIn strategy from the ground up targeting a sustainability-conscious, luxury market. Emphasizing the company’s 443 year history and technological expertise, we developed content, a visual identity, and engagement tactics targeting both consumer and commercial audiences.

In 4 months, we grew the brand’s Instagram account from 0 to 3,685 followers, while positioning Piana Sleep as a leader in sustainable innovation and design excellence.