Partnership Overview
Oak Street Health specializes in helping older adults to take charge of their health.
We executed a multi-platform content strategy to drive awareness and boost engagement through their wellness blog and YouTube platform with SEO optimized video and editorial content as well as custom infographics.
Custom Videos
To help humanize the Oak Street Brand and introduce prospective clients to the healthcare professionals, we met with Oak Street teams in Chicago and Arizona to interview providers and create custom narrative-style videos.
23x
videos created
635%
increase in organic YouTube views
SEO Content
Targeting key search terms relating to healthcare and older adults, we grew organic traffic to the Oak Street Health blog substantially. There are now over 150 articles on site that continue to drive traffic and educate older adults on Medicare and other healthcare facts.
To maintain accuracy and SEO standards, we continue to perform updates on these articles throughout the year.
54%
of articles on first 2 pages of Google
150
articles published
71%
more organic article clicks
52%
increase in organic inbound traffic YoY
Infographics
To help prospective customers quickly break down information and boost each SEO performance, we built custom graphics and infographics for editorial and video content.
Infographic Videos
To help prospective customers quickly break down information and boost each SEO performance, we built custom graphics and infographics for editorial and video content.
