Oak Street Health

Oak Street Health specializes in helping older adults to take charge of their health.

We executed a multi-platform content strategy to drive awareness and boost engagement through their wellness blog and YouTube platform with SEO optimized video and editorial content as well as custom infographics.

Oak Street Health’s Multi-Platform Content Strategy for Seniors

To help humanize the Oak Street Brand and introduce prospective clients to the healthcare professionals, we met with Oak Street teams in Chicago and Arizona to interview providers and create custom narrative-style videos.

23x

videos created

635%

increase in organic YouTube views

SEO Content

Targeting key search terms relating to healthcare and older adults, we grew organic traffic to the Oak Street Health blog substantially. There are now over 150 articles on site that continue to drive traffic and educate older adults on Medicare and other healthcare facts.

To maintain accuracy and SEO standards, we continue to perform updates on these articles throughout the year.

54%

of articles on first 2 pages of Google

150

articles published

71%

more organic article clicks

52%

increase in organic inbound traffic YoY

Annual physical exam checklist infographic highlighting five preparation tips for older adults, including listing symptoms, reviewing health history, understanding insurance coverage, collecting provider information, and preparing health goals.
Woman in green floral dress holding coffee cup, smiling, with text highlights on signs of cold improvement: fading symptoms, increased energy, and clearer mucus, relevant to healthcare content for older adults.
Benefits of spending time outdoors infographic highlighting health benefits for older adults, including improved mental health, better sleep, enhanced immune function, social connection, sharpened focus, and increased physical activity, with a woman walking in nature.

Infographics

To help prospective customers quickly break down information and boost each SEO performance, we built custom graphics and infographics for editorial and video content.

Infographic Videos

To help prospective customers quickly break down information and boost each SEO performance, we built custom graphics and infographics for editorial and video content.