MAC Cosmetics

MAC approached Thought Catalog for help introducing their ‘Love At First Swipe’ campaign highlighting their new line of ‘Love Me Lipstick’.

Leaning into an influencer strategy, we enlisted popular author/poet Bianca Sparacino, with 1.2M followers, to create an editorial and Instagram content around themes of self-acceptance and how your lipstick choice is a form of self-expression.  

editorial views

social engagements