Partnership Overview
MAC approached Thought Catalog for help introducing their ‘Love At First Swipe’ campaign highlighting their new line of ‘Love Me Lipsticks’.
Leaning into an influencer strategy, we enlisted popular author/poet Bianca Sparacino, with 1.2M followers, to create an editorial and Instagram content around themes of self-acceptance and how your lipstick choice is a form of self-expression.
172K
editorial views
37K
social engagements
