Woman applying MAC Love Me Lipstick in front of a mirror, showcasing self-expression and beauty, with a cozy orange couch in a bright, airy space.

Love At First Swipe – MAC Cosmetics’ Love Me Lipstick Campaign

MAC approached Thought Catalog for help introducing their ‘Love At First Swipe’ campaign highlighting their new line of ‘Love Me Lipstick’.

Leaning into an influencer strategy, we enlisted popular author/poet Bianca Sparacino, with 1.2M followers, to create an editorial and Instagram content around themes of self-acceptance and how your lipstick choice is a form of self-expression.  

172K

editorial views

37K

social engagements

Woman applying MAC 'Love Me Lipstick' in a stylish setting, showcasing self-expression and confidence, part of the 'Love At First Swipe' campaign.
Woman applying MAC 'Love Me Lipstick' in a bright room, showcasing self-expression and beauty.
Bianca Sparacino holding MAC's 'Love Me Lipstick', showcasing themes of self-expression and beauty in a stylish editorial setting.
Woman applying MAC ‘Love Me Lipstick’ in red, showcasing self-expression and confidence, styled in a fashionable oversized blazer, with a minimalist background.
Woman applying MAC Love Me Lipstick, showcasing self-expression and confidence, with joyful expressions in a bright, stylish setting.